Tiesto & GUESS announce unprecedented partnership

Two super-powers of the marketing world have joined forces to create an unprecedented partnership for electronic music & fashion. Below is the full press release from GUESS:

http://www.guess.com/tiesto/

// GUESS TO PARTNER WITH TIËSTO //

LOS ANGELES, CA (July 17, 2012) – GUESS, the denim-based lifestyle brand, is pleased to announce that the company is embarking on a comprehensive collaboration with legendary DJ and producer Tiësto that will include a limited-edition capsule collection and branded performances around the world.

“When I first met Tiësto, I was really so impressed,” said Paul Marciano, CEO and Creative Director for GUESS?, Inc. “We connected right away on both a personal and professional level. He is more than just a DJ – he is very multi-faceted and truly understands what it takes to build a brand. There is no better choice in music today to represent the free-spirited, adventurous and sexy GUESS lifestyle.”

“GUESS has been a pioneer in fashion for 30 years,” said Tiësto. “I’ve been a fan of the brand for a long time. It’s really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLVB LIFE.”

Beginning in August, the Limited Edition Tiësto watch by GUESS, a new multi-functional style, will be available worldwide in GUESS stores around the world and also at department and specialty stores. The apparel collection will follow in October for women and men. The 22 piece line is inspired by the growing power of electronic music and the lifestyle surrounding it in today’s pop culture. Included in the offering are skinny-fit jeans for men and women in black and indigo treatments with zipper detailing, graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiësto performance, and leather jackets and coated twill jackets that add an edgy sexiness using moto-jacket details. This all comes detailed and trimmed with the custom GUESS/Tiësto logo in black and electric blue.

Tiësto’s performances will span the globe beginning July 23rd in Ibiza and will continue through to 2013 and will include locations such as Paris, Milan, Las Vegas, Dubai and Sydney, among others.

A dedicated microsite, with the URL of tiesto.guess.com, will include product details, performance schedules, ecommerce and a global sweepstakes. Fans can join the conversation on Twitter using the hashtag #guesstiesto.

ABOUT TIËSTO
Tiësto has transcended musical genres to create a global “Tiësto” brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 12 million friends on Facebook, 1+ million followers on Twitter, more than 300 million hits on YouTube, a globally syndicated Club Life Radio Show and his Club Life Podcast (#1 music podcast on iTunes globally), not to mention having played to millions live around the world, Tiësto has truly become a universal phenomenon. Tiësto has worked with superstars such as Kanye West, Coldplay, Gotye, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and many more. 2012 has seen Tiësto achieve new heights in his stellar career – launching his very own Club Life Radio Channel on Sirius XM, releasing his AKG by Tiësto headphone range and iPhone app, along with his hugely successful Club Life – Volume Two Miami album. Headline performances at festivals around the world, residencies at Pacha in Ibiza and the Wynn in Las Vegas, as well as his upcoming Club Life College Invasion Tour in October, all promise to make this year Tiësto’s biggest yet.
ABOUT GUESS? INC. Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.GUESS.com.

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GUESS TO PARTNER WITH TIëSTO
GUESS, the denim-based lifestyle brand is pleased to announce that the company is embarking on a comprehensive collaboration with the legendary DJ and producer TIËSTO that will include a limited-edition capsule collection and branded performances around the world. Beginning in August, the Limited Edition TIËSTO Watch by GUESS will be available in GUESS Stores around the world and at department and specialty stores. This all new multi-functional timepiece is original and innovative, functionally driven and filled with fashion. Featured in gun metal stainless steel, this bold timepiece is a combination of sport and dress with a magnificent mixture of textures, treatments, and finishes. The uniqueness of the etched top ring, oversized crown, patterned dial detail and electric blue second hand put a modern spin on a must-have trend. The 45mm case is enhanced with masculine, screw details. TIËSTO’s personal logo is etched into this Limited Edition Watch case back. This unique piece comes delivered in a special TIËSTO box with exclusive information about GUESS and TIËSTO. Brave, bold, cool, and confident …. All characteristics of both TIËSTO and the GUESS Guy, embodied by this special watch designed exclusively for him. TIËSTO’s performances will span the globe beginning July 23rd in Ibiza and will continue through to 2013 and will include locations such as Paris, Milan, Las Vegas, Sydney, and Dubai, among others. A dedicated microsite, with the URL of tiesto.guess.com will include product details, performance schedules, ecommerce and a global sweepstakes. Fans can join the conversation on Twitter using the hashtag #guesstiesto.

ABOUT GUESS WATCHES
Guess Watches launched its collection in 1983 with a line of men’s and women’s fashion watches. Consistent with the GUESS image, the ever evolving watches appeal to young, fashion-driven consumers around the world. Constant attention to new ideas and cutting-edge design keep the brand relevant to today’s trends. Timepieces for women feature styles that range from trendy-casual to sophisticated-chic. The collection for men encompasses the best of masculine design, materials, and technology. GUESS Watches is sold in over 100 countries worldwide in over 15,000 retail locations. For more information please go to www.guesswatches.com.

Tags: GUESS, tiesto

Category: Events